Direct Marketing and Tourism Manager
(Wine Jobs:
Sales & Marketing)
Full Time
All Saints Estate
Yarra Valley & High Country,
Victoria
- Work as part of the dynamic All Saints Estate group
- Contribute to a high-performing, creative team
An exciting position in a dynamic company located in the Rutherglen Wine Region.
You will be responsible for the direct marketing and tourism management of one of Australia's most iconic wineries and associated businesses.
Ensuring a high level of service and creative promotions to our direct members and e-commerce customers with a contemporary perspective. Collaborating with the hospitality & retail team, you will be charged to also drive tourism through a strategic and creative approach for all our venues and in turn, make them lifelong customers.
In this role, you will be responsible for:
Direct Marketing
- Responsible for planning, budgeting, implementing and evaluating direct marketing and sales campaigns
- Improve membership retention and attrition of the membership base
- Improve, maintain and segment data to enhance programs and drive sales
- Mentor the customer service team to generate and improve sales, promote the brands and products and services.
- Production of reports for the directors on a monthly basis.
- Staff Training
Tourism Marketing
- Plan, develop, budget and implement tourism marketing strategies that will attract visitors increase yield and in-turn increase direct marketing sales.
- Ensure all online affiliated tourism content for all brands are up to date and accurate.
- Participate as an ambassador for all brands in the local tourism environment.
- Present a positive and professional image and tone to customers and the external environment.
- Participate professionally, positively and proactively as a member of the Senior Management team.
In order to succeed in this position, you will have:
- Degree qualified in one or more of the following disciplines – direct marketing and /or communications.
- Proven track record of sales and marketing
- Knowledge and understanding of the changing IT environment, strong PC and Mac skills including Excel, Word, Powerpoint and cloud tools such as Mailchip and Survey Monkey.
- Must be a team player and willing to be hands on.
- Exceptional communication skills, written and verbal
- An understanding of wine, tourism and luxury segments and their benefits
- An understanding of hospitality environment
- Solid planning, project management and implementation skills
If you believe that this unique opportunity is for you to join one of the regions iconic wineries, then we would love to hear from you.
