Online Copywriter (Wine Jobs: Management & Administration)

Full Time

  Naked Wines Australia

  Sydney, NSW

Our purpose is to connect everyday wine drinkers with the world’s best winemakers

We do this by investing in the world’s best independent winemakers and pass the returns (in the form of high quality, exclusive wines at amazing prices) directly to our members!

Naked Wines started in the UK in 2008 and by 2012 had launched in the US and Australia.

The Australian business has just celebrated our 7th anniversary in our fabulous office in Manly on Sydney’s stunning Northern Beaches and we are still only scratching the surface of the full market potential! We are about to optimise every exciting part of the business, from customer acquisition to retention.

Think of Naked Wines as a wine company with a start-up vibe that is delivering profits along with significant growth. We are delivering wine from 52 winemakers (and counting!) to over 100,000 members (we call them Angels). 

We believe great wine should be an everyday pleasure for everyone!

If you…

…question the status quo

…are curious, imaginative, and sort of hate the way most companies write about wine

…picture yourself as an innovator, take pride in the impact you can have in the world

…have a strong sense of humour and don’t take yourself seriously

Then we may have a role for you to play in this big movement of ours!

About the role

We’re looking for an imaginative and skilled copywriter to write content that conveys all our company values, the quality of our wines, and the unique human stories of our winemakers and customers.

We want somebody who tells our story so well, that our customers look forward to hearing from us and can’t fathom the idea of leaving us. 

Our wine descriptions, CRM emails, packaging, website copy, blog posts and basically every word we present to the world should set us apart from other wine companies and charm the socks off everybody who reads them, fostering loyalty deep down in their hearts. 

Your words and copy will be used across multiple channels to motivate customers to enjoy our wines, engage with our winemakers, and become loyal lifelong customers (increasing their lifetime value through retention)

You should be a good writer who can match our brand tone and communicate with our customers and our winemakers in a way that feels personal and human.  You'll be working in fast-paced entrepreneurial creative team who are all about delivering an outstanding customer experience.

In summary…

If you’re a crazy good writer who thinks that the way most companies write about wine is ridiculously boring and want to change the world…. Then we may have a spot for you in a wonderful office full to the brim with wine samples right next to Manly Beach!


We’ll ultimately judge you by your writing ability and creative thinking, but a few years experience as a copywriter or similar role is a plus.

You’ll be our wordsmith and must be able to…

  • help the team come up with creative ways to tell our story

  • display a mastery of the English language and the written word

  • write about a traditional, sometimes pretentious, subject in an approachable and charming way

  • understand the basics of sales writing and maintain tone while getting conversions

  • know how to balance that sales knowledge with the goal of customer loyalty

  • write about things other than wine

  • adapt your writing to different channels and media

  • adhere to deadlines 

  • some solid wine appreciation is a plus (but don’t be a wine bore)

In addition to the key attributes listed above, we are looking for an individual who:

  • Doesn’t crack under pressure (i.e. laughs, doesn't cry) when holding 12 plates that are spinning at the same time, while standing on the tip of a rocket at launch
  • Is fun to work with and be around!


● Competitive Salary dependent on experience 

● Attractive Performance based bonus plan 

● Long Term Incentive Program (Employee Share Scheme)

● Monthly Wine Allowance


Manly, Sydney

Follow this button to apply for this job posting

Job Postings in the Wine and Restaurant Industry in Australia. Looking for a job or hiring new employees in the wine & restaurant industry? Wine Jobs Australia – The job site for the wine & restaurant industry in Australia. Find ads for jobs in the wine industry, from winemaking to wine sales.

Wine & Restaurant Employers and Recruiters – Attract the best candidates for your employment opportunities. Post your restaurant and wine industry job openings on

Job Seekers – Looking for a job in the wine and restaurant industry? Employers are always looking for talented, energetic people. Find jobs in hospitality and wine including restaurant jobs, winery jobs, wine sales reps, winemakers, Sommelier jobs and more. Sign up for our free email alert service when new Wine & Restaurant jobs are posted we’ll send you an email.