Copywriter (Wine Jobs: Sales & Marketing)

Full Time

  Laithwaites (

  Sydney, NSW


We are a wholly owned subsidiary of the world’s largest home delivery wine merchant established in the UK in 1969 by Tony & Barbara Laithwaite, and still a privately owned family business.

 Globally the company delivers 60 million bottles a year to over 1,000,000 active customers in UK, USA, Australia and New Zealand, runs flourishing wine services in partnership with Sunday Times, The Wall Street Journal, and The Australian, and has Franchise businesses in Hong Kong, China and Taiwan.  

 We are proud to have vineyards and winemaking operations in France, the UK and Australia, and long-standing relationships, built over 50 years, with wine producers in pretty much every corner of the winemaking world.

Although a global company our operations are very much focussed on top-quality, smaller production, handcrafted wines.

 In Australia, we launched operations as Wine People in 2007, but since 2021, trade here and in New Zealand under Laithwaites, as the company does also in the UK and US.  

Virgin Wines is part of the Branson Group and was launched by us in Australia in 2010.

The brands you would be working on include: Laithwaites (Australia, New Zealand and for the Franchise businesses), The Australian Wine Club and Virgin Wines.  Certain jobs might also include working in conjunction with business partners such as Seniors Card, Ticketmaster, NRMA,  Australian Geographic and National Trust.

The Position: 

We are looking for a highly literate, experienced copywriter with strong experience across print and digital copy, preferably within a Direct Marketing context and/or a sound knowledge and interest in wine, working as part of our Creative Team, under the Head of Creative.

Our busy, small, quality-focussed team of designers and copywriters, is responsible for the creation of all wine offers and tasting notes, in print and online, ensuring all offers are accurate, well-written, on time, and in line with our brand guidelines and those of our Business Partners.

Although part of a collaborative team, the position requires high levels of personal responsibility and time management. With close attention to detail, and driven by tight deadlines, you will manage and own projects of varying size and complexity, from several weekly emails and larger seasonal email campaigns, smaller ad hoc single pieces (otp ads, banners, vouchers, eDMs) maintain accurate product information across our websites, work on printed tasting notes and also possibly on large multi-page catalogues for print. 

Fulfilling briefs on campaigns for recruitment, and to existing customers, we work closely with the Marketing Department, Production Manager, dedicated Digital Team and Wine Department.  While an expert knowledge of wine is not essential, a thorough basic knowledge, keen interest and willingness to broaden knowledge is.

Responsibilities & Duties:

  • Substantial experience of writing informative and/or sales focused copy for print or online”
  • Good experience working with Microsoft word, good basic knowledge of Excel, and preferably knowledge of working with Adobe Creative Suite software InDesign
  • Understanding/experience with web content management systems an advantage
  • Strong organisational and time management skills with the ability to work under pressure, manage multiple jobs and meet deadlines
  • Strong attention to detail 
  • Familiarity with social media an advantage
  • Excellent written and verbal communication skills with the ability and confidence to deal directly and positively with other departments, and business partners if required
  • Ability to take and follow direction and design briefs using your own initiative
  • Ability to proof your own work as well as that of others
  • Ability to follow and adhere to existing corporate guidelines and style guides.


- Competitive Salary
- Annual bonus
- Personal Learning and Development Programs
- Fun, friendly and relaxed environment – no uniforms or suits
- Office located in Surry Hills by Central Station
- An extra day off for your birthday
- Work from home and office in hybrid model
- Generous staff discounts on our range of wines.

How To Apply

How To Apply

Please apply with your resume and cover letter.

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