Digital Marketing Manager (Wine Jobs: Sales & Marketing)

Full Time

  Singlefile Wines

  Perth, Western Australia

Singlefile is a boutique, family run winery dedicated to making single vineyard wines from select sites in the Great Southern of Western Australia. Since its first vintage in 2008, Singlefile has been recognised with national and international awards, medals and accolades. The wines produced by Singlefile have the reputation of being of the highest quality and are available to customers through premium restaurants, specialty wine retail outlets, an online store, and the cellar door. 

The beautiful Singlefile winery is located in the premium wine growing region of Denmark while some business operations-based roles (leadership and marketing) are based in Perth. The geographically dispersed team has a down-to-earth and collaborative culture, working together to deliver exceptional wines and exceptional customer experiences. 

The existing marketing team consists of a part-time Marketing Coordinator and a part-time Customer Data Analyst. The marketing function uses modern marketing software systems and with the foundations in place, a senior digital marketing leader is required to take the results to the next level. 

The Opportunity  

An opportunity has arisen for a new role, a Digital Marketing Manager, to join the team to work with the CEO to build and then drive the execution of the strategy of all digital assets. This new role will be responsible for harnessing customer data and building effective digital communication strategies that drive brand awareness and loyalty.

What you’ll do as our Digital Marketing Manager 

  • Develop and execute a digital marketing strategy suitable for a luxury goods brand, incorporating segmentation, detailed customer flows, Social Media, SEO, Website, Electronic Direct Mail (EDM), sponsorships, marketing collaborations, partnerships and advertising. 
  • Work with the CEO to ensure marketing strategy is aligned to company strategy and be able to pivot when required. 
  • Ensure the strategy remains cutting edge in the landscape and the latest technology and marketing initiatives are adopted. 
  • Use existing company tools to create processes and systems that drive team collaboration and productivity. 
  • Collaborate daily with the marketing team to gather customer data, analyse metrics, develop campaigns, and execute on strategy to improve customer flows as different strategies are explored.
  • Prepare marketing budgets and manage throughout the year.

Who you are

  • You have strong analytical skills, love digital marketing and are obsessed with the customer experience.
  • In addition to being an excellent communicator, you will also demonstrate good interpersonal skills.
  • You have quality technical and strategic experience in digital marketing, segmentation, customer flows, EDMs, as well as social media management at a strategic level and a proven track record in exploring collaborations and growing a database. 
  • You can contribute positively to an existing team culture and are an open-minded individual. 
  • You like the idea of a small family business environment. 
  • You have an attention to detail and understand how to use data to learn and improve your digital strategies.
  • You have a strategic mindset and natural leadership qualities.
  • You have a bachelor’s degree in marketing or a relevant field.
  • You have an in-depth knowledge of various social media platforms, best practices, and website analytics.

Experience in the sector of luxury goods is desirable but not essential. 

Please note that wine knowledge is not essential – we can teach you everything you need to know!

Life at Singlefile 

The Perth team works from a purpose-built office in Floreat. Semi-regular trips down to Denmark keep the team connected, and daily collaboration online with remote teams is a natural part of our workday. 

As a team we work hard, but we don’t take life too seriously. We pride ourselves on having a tight-knit and supportive team environment. We are flexible and understand that you have a life outside of work. 

How To Apply

How to Apply

Please submit a current CV and cover letter outlining your experience with this level of marketing, and why you are looking for a change.

If your experience looks a little different from what we’ve identified and you think you can deliver results, please still send us your resume.

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