Job Status: Filled

Cellar Door Operations Manager (Wine Jobs: Vineyards & Cellars )

Full Time

  Pepper Tree Wines

  Newcastle, Maitland & Hunter, NSW

Pepper Tree wines are searching for a dynamic candidate to run our Cellar Door. Based in Pokolbin in the heart of the Hunter Valley – we are seeking a self-starter who can take our offering to the next level.

Pepper Tree is a successful and prestigious Hunter Valley Winery. We offer our Cellar Door guests a world class experience and a fantastic range of trophy winning wines. We aim to grow our Wine Clubs and maximise daily sales through building long term relationships with clients.

Increasing sales will be fun and a satisfying challenge with high potential rewards.  You will have a great product to sell and a team that is enthusiastic and ready to improve.

The successful candidate will have excellent wine knowledge, offer exceptional customer service and demonstrate excellent leadership and communication skills.

Applicants must thrive on interactions and enjoy contact with customers, have a passion for wine and food, have a collaborative approach and excellent leadership capacity.

Weekend/public holiday work will be necessary for this job; with the cellar door open Monday-Sunday, 9am-5pm.

A significant part of this role will require the successful applicant to work in our Cellar Door, communicating and tasting with our Cellar Door visitors.

Your responsibilities will include:

  • To develop strategies to increase the number of visitors to our Cellar Door.
  • Liaise with key tour operators and tourism bodies to help Pepper Tree as a destination winery.
  • Manage rosters, working with a number of employees within the Cellar Door who will report into this role.
  • Manage and achieve sales targets, profit and expense budgets.
  • Ensure all Cellar Door staff are trained and up to date with strategies to be implemented at Cellar Door.
  • Manage a tasting programme.
  • Develop and implement consumer events.
  • Manage merchandising.
  • Work closely with our Business Development Manager and Wine Club Manager.
  • Conduct wine tastings for customers and Members. 
  • Manage inventory in conjunction with warehouse staff.
  • Comply with WH&S policies and procedures. 
  • Manage opening and closing procedures including cash and daily reporting. 
  • Ensure that all areas are kept at a high level of cleanliness and presentation at all times.
  • Weekly and monthly reporting including attending management meetings.
  • Strong leadership skills.
  • Manage booking systems.


  • Relevant studies in wine / hospitality (wine learning equivalent to WSET)
  • Possession of Responsible Service of Alcohol (RSA)
  • Food Handling
  • Current Driver’s license

Remuneration based on experience but a chance to increase earnings based on incentivised sales at Cellar Door.

Only successful applicants for interview will be contacted.

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