Direct to Customer & Tasting Room Manager (Wine Jobs: Wine Retail & Sommelier)

Full Time

  Murray Street Vineyards (

  Murray Street, Greenock, South Australia, 5360, South Australia

Murray Street Vineyards

Established in 2002, our Estate vineyards comprise over 300 acres - producing outstanding and highly-rated Shiraz, Cabernet Sauvignon, Grenache and Mataro.

Located in Greenock and with the backdrop of the Barossa Valley’s celebrated Western Ridge, the Murray Street Tasting Room is celebrated by the TripAdvisor “Certificate of Excellence Hall of Fame" 2015-2019.  Murray Street Vineyards is also a proud recipient of a “Barossa Trust Mark” for excellence in food, wine and tourism.

Find out more at


Direct to Customer & Tasting Room Manager

Role description

An integral part of our growing business, we are keen to employ a full-time Manager.  Reporting to the Chief Operating Officer you will manage the Tasting Room operations and drive all Direct to Customer sales, including Wine Club.

The ideal candidate will have a passion for wine, a track record in world-class customer service (alongside a strong background in hospitality), proven sales expertise and experience of managing people.

Direct to Customer (including Wine Club)

You will take ownership for all Wine Club-related activity, developing long-term relationships with Members and proactively supporting the growth and profitability of the Club.  Managing the promotion and sales of Wine Club memberships, you will work alongside our Marketing Manager to plan, coordinate and activate targeted events, campaigns and communications.

Tasting Room

As the Manger, you will lead and manage the team’s delivery of world-class customer experience and service in our Tasting Room, providing an enjoyable, educational and professional presentation of our wines – encouraging the conversion of tasters to buyers.  You will assist management in the development of relevant annual sales and expense budgets for the Tasting Room and Wine Club.


Flexibility in working hours is required and will include regular weekend work.  The role is Greenock-based but will require interstate travel. 

We can offer an attractive compensation package (in line with experience); if you are looking for your next challenge and possess the skills and energy to thrive in this role, we would love to hear from you.

To be successful in this role you will demonstrate:

•    Strong business acumen combined with sales, marketing and customer service expertise
•    Successful, proven experience in Direct to Customer sales and wine-specific hospitality
•    Proactive self-motivation with great organisational skills
•    Excellent mentoring, coaching and people leadership skills
•    Effective verbal and written communication skills
•    Tech-savvy with experience in CRM database management and analysis
•    Current RSA

To apply, please forward your resume and a detailed cover letter, highlighting your specific suitability for this exciting role.

Applications close on 17th August 2020

Please note; candidates must have full rights to work and live in Australia (without restriction). Only shortlisted candidates will be contacted. No agency applications please.

How To Apply

For all enquiries and applications, please email Sam Mason:

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