Job Status: Filled

Sales Manager (Wine Jobs: Management & Administration)

Full Time

  Lowe Wine (

  Mudgee, NSW


Lowe Wine

We are seeking an experienced person with exceptional sales and people management skills to take our strong sales performances to an even higher level, a person who is excited by the opportunity to share what we produce, profitably develop business and create and support a culture of excellence.

Individual role 

Reporting to the CEO, the advertised position manages the sales activities of the cellar door team and events coordinated through the cellar door. It will contribute to preparation of monthly financial reports; manage training, performance and development of the team; stock and asset management; development and maintenance of cellar door and events policies and procedures.



·     Drive revenue to meet set sales targets.


·     Develop ideas and execute marketing strategies to reach sales targets.


·     Develop sales channels: retail, wholesale, e-commerce, emerging markets.


·     Management of a small team responsible for daily operations of cellar door. 


·     Asset monitoring and management, both financial and fixed assets.


·     Manage stocktaking and restocking activities. 


·     Conduct wine tastings and sales. 


·     Coordinate and host VIP and group wine experiences. 


·     Cellar door staff induction, training, rostering, and ongoing management.  


·     Maintain a high standard of hygiene and presentation, including cleaning and visual merchandising. 


·     Administrative and financial management are required.  


·     Develop policy and procedures to meet sales targets. 


·     Implement, execute, grow and manage all cellar door events.


·     Participate in management meetings, provide feedback, and follow up on issues.


·     Lead the team in matters relating to WHS as they relate to work being undertaken, to ensure own safety and that of others in or visiting the workplace. 


Experience & Attributes

Lowe Wines is seeking an energetic and down-to-earth person with proven leadership and sales experience as an imperative. Experience in the wine industry is preferred.  

The successful candidate must be organised and able to multi task and prioritise. 

We are a small tight knit team with a proud history. We are looking for an energised person who can fit into our team culture and grow with us long term. 

Importantly, the successful candidate shall be capable of working with extended periods of standing and walking.

The successful candidate shall also prove:

·     Previous high-level Sales experience 


·     A current NSW RSA certificate


·     Driver’s licence


·     Forklift licence is an advantage 


·     Excellent people management and customer service skills 


·     Qualifications in sales, business, tourism, management, marketing and events or related disciplines are an advantage.


Selection Criteria

The selection criteria describe the particular skills, abilities, knowledge and qualifications required to achieve the outcome of the role. Your statement of claims against the selection criteria is an essential part of the shortlisting process. If shortlisted, applicants will be asked at interview to provide examples against the criteria to demonstrate their ability to perform the duties of the position. 

Applicants must demonstrate the ways in which they will be of value for the job and Lowe Wines. Therefore, you must make sure that you adequately address each selection criteria and cite evidence of your suitability. Do not simply state that you meet the requirements of the selection criteria. It is essential that you provide examples from your current or past roles that demonstrate how you meet each criterion. You should focus on how your experience, achievements and capabilities will enable you to successfully undertake the responsibilities of the role.  

The preferred format for giving examples relating to selection criteria is referred to as the STAR (Situation Task Actions Results) model. 

Criterion 1: Supports strategic thinking


·      Research and manage information from a variety of sources


·      Actively participate in management meetings


·      Predict needs and manage outputs of the cellar door to reflect business goals

Criterion 2: Achieves Results


·      Drive revenue growth to meet sales targets


·      Demonstrate high-level sales performance


·      Evaluate ongoing performance of the team


·      Operate within tight timeframes and deadlines


·      Assist in the management of business, administrative, IT and financial functions

Criterion 3: Cultivates productive working relationships


·      Develop relationships with a network of external winery industry stakeholders


·      Foster teamwork and work cooperatively to grow our culture and the Lowe brand

Criterion 4: Displays personal drive and integrity


·      Take personal responsibility for meeting objectives and progressing programs or projects within strict timeframes under minimal supervision

Criterion 5: Communicates with influence


·      Confidently present reports relating to stock control, assets, program support and administrative matters to the Leadership Team


·      Liaise with key stakeholders to achieve mutually agreed outcomes

Criterion 6: Demonstrates professional proficiency


·      Sound knowledge of, and experience with, cellar door sales or events marketing in a winery environment  

Criterion 7: Demonstrates professionalism and probity


·      Demonstrated high level personal values and attributes


·      A knowledge of, and commitment to, contemporary workplace health and safety (WHS) principles and practices, and to the concept and practice of workplace diversity




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