Wine Store & Bar Manager - Lead a Revolutionary New Wine Experience

Job Description

My client is an industry leader in innovative wine retail, offering a personalised and immersive discovery experience that has captivated over 80,000 wine lovers across Australia. As they embark on their next exciting chapter—launching their first-ever physical store and wine bar—they’re looking for a passionate and experienced Wine Store & Bar Manager to lead this groundbreaking project.

This is a rare opportunity to shape the future of omni-channel wine retail, creating a flagship destination for wine enthusiasts that seamlessly blends curated selections, gourmet experiences, and personalised service with cutting-edge digital innovation.

The Role This role is more than just managing a wine store—it’s about pioneering a new retail concept that integrates online and in-person experiences, setting the foundation for future expansion across Australia and beyond. You’ll oversee the launch, day-to-day operations, and long-term success of the venue, while driving community engagement, sales, and exceptional customer experiences.

Key ResponsibilitiesStore & Bar Operations

• Manage all aspects of the store and bar, including sales, inventory, merchandising, and logistics.
• Ensure compliance with alcohol licensing, food safety regulations, and company policies.
• Implement seamless integration between in-store and online experiences.
• Availability for weekend and evening shifts as required.

Customer Experience & Service

• Deliver a premium in-store experience that reflects the brand’s innovative approach to wine retail.
• Use customer profiles and technology to offer tailored wine recommendations.
• Plan and host events, including tastings, workshops, and wine education sessions.

Team Leadership

• Recruit, train, and lead a high-performing team of wine professionals and customer service staff.
• Foster a customer-first culture and ensure staff are knowledgeable about wine and the brand ethos.
• Provide coaching and support to drive individual and team success.

Sales & Revenue

• Drive in-store sales and subscription sign-ups, meeting or exceeding revenue targets.
• Identify opportunities for upselling, cross-selling, and enhancing customer loyalty.

Community Engagement

• Build relationships with local businesses, wine producers, and community groups.
• Act as the face of the brand, hosting events and cultivating a vibrant community around the store.

Reporting & Strategy

• Track and report key performance metrics, including sales, customer satisfaction, and event success.
• Collaborate with leadership to refine the retail concept and contribute to long-term expansion plans.

Who We’re Looking For

‚úî A Wine Enthusiast: You have a deep passion for wine and hold at least a WSET Level 2 (or equivalent) certification.

‚úî Experienced in Hospitality & Retail: You bring 3+ years of management experience in restaurants, wine bars, or similar customer-focused environments. Retail experience is a plus, but hospitality is preferred.

‚úî Customer-Centric: You have a proven ability to create exceptional customer experiences.

‚úî Tech-Savvy & Innovative: You’re comfortable using technology to enhance the customer journey and streamline operations.

‚úî A Strong Leader: You excel at building and leading high-performing teams. ‚úî Results-Driven: You are motivated by hitting targets and continuously improving operations to drive success.

Why Join This Opportunity?

• Be at the forefront of a retail revolution, leading a unique wine store & bar experience.
• Career progression—this role has the potential to evolve into a leadership position driving national and international store expansion.
• Work with a passionate, customer-first team and a brand that is loved by thousands.
• Competitive salary, incentives, and professional development opportunities.
• Access to world-class wine education and industry events.

Role Details

- Location: Surry Hills, Sydney, NSW

- Employment Type: Full-time, permanent

- Start Date: ASAP

Apply Now If you’re excited by the opportunity to lead a revolutionary wine retail concept and create an unforgettable customer experience, we’d love to hear from you!

Attach your CV and a cover letter to the application detailing why you’re the perfect fit for the role.

This is a fantastic opportunity to make your mark in the world of wine retail and hospitality. Don’t miss out—apply today!