Sales & Marketing Manager

Your duties and responsibilities are as follows:

• Develop and implement the sales & marketing strategies to Palinda’s brand and increase revenue across cellar door, wholesale, hospitality, retail and online sales channels.
• Analyse wine market trends, consumer demand, competitor activity and pricing structures to identity new business opportunities and guide strategic decision-making
• Lead, manage and supervise the sales and marketing team in setting performance target, KPIs and conducting regular performance reviews.
• Oversee brand positioning and marketing campaigns including digital marketing, social media, promotional events, wine tastings and participation in industry exhibitions and trade shows.
• Establish and maintain strong relationships with distributors, wine wholesalers, retailers and hospitality partners to expand market reach and networking.
• Plan and manage marketing campaigns, promotions, digital marketing initiatives and brand communications to increase sales.
• Prepare and manage marketing budget by monitoring expenditure and ensure effective allocation of resources.
• Coordinate with senior management to align sales forecasts with production volumes and inventory planning.
• Oversee pricing strategies, contract negotiations and major sales agreements
• Prepare management reports, sales forecasts and performance analyses for directors and senior stakeholders
• Ensure all activities comply with Australian liquor licensing laws, advertising regulations and responsible alcohol marketing standards.
• Represent Palinda Wines at wine industry events, trade tastings and networking forums to promote the company’s products and strengthen industry relationships.