Sales Manager

Yabby Lake is one of Australia’s leading producers of Pinot Noir and Chardonnay, and a Mornington Peninsula icon. With an unwavering focus on quality and site expression, Yabby Lake has been consistently recognised and highly awarded for its exceptional wines.

The portfolio includes Yabby Lake, Heathcote Estate, and Red Claw, including single-vineyard wines crafted to reflect site and season. A fully integrated business, Yabby Lake owns and manages vineyards across the Mornington Peninsula, Heathcote, and Tasmania’s Coal River Valley.

Reporting to the General Manager/Chief Winemaker, the Sales Manager will drive sales growth, managing and complementing the work of Red + White, while developing and nurturing direct relationships with key trade partners.

This newly created role is key to delivering the next phase of Yabby Lake’s commercial growth. Based in Victoria, the Sales Manager will be working closely with a collaborative, experienced team and high-integrity business. This is a hands-on role with plenty of time in the field, offering autonomy and a dynamic work environment.

KEY RESPONSIBILTIES

Sales Strategy & Execution:

• Develop and deliver a national sales plan to deliver growth across the portfolio

• Identify and secure new listings and build deeper engagement with key trade customers

• Manage and set sales budgets, set revenue growth, ensure targets are met

Trade Relationship Management:

• Build and strengthen relationships with key clients such as on-premise venues, retail partners, GTR and banner groups

• Further develop and expand accounts and build sustainable sales volume per listing

Distributor Engagement:

• Collaborate closely with Red + White to ensure alignment of sales goals and priorities

• Monitor performance, identify opportunity areas, and provide commercial guidance to enhance outcomes

Channel Development:

• Support growth opportunities in direct-to-customer, wine club, online platforms, and premium partners

Job Requirements

• 5+ years in sales within the wine or premium beverages industry

• Strong understanding of, and existing relationships within the Australian wine trade, beyond the on-premise and independent retail landscape

• Proven commercial capability, including negotiating, forecasting, and business development across all wine sales channels

• Comfortable managing distributor relationships and understanding the dynamics of indirect sales models

• Track record of growing premium or fine wine brands

• Field-based self-starter with strong interpersonal and communication skills

• A genuine enthusiasm for Australian fine wine and brand storytelling

• You will thrive in an autonomous role, enjoy working at a strategic and grassroots level, and align with a company culture that values loyalty, humility, and hands-on expertise

• Valid driver’s licence

• Capacity for regular domestic travel