Account Manager (Wine Jobs: Sales & Marketing)

  Pernod Ricard Australia

  Western Australia, Western Australia

• Achieve agreed sales, distribution, promotional, call plan and cycle objectives
• Prepare monthly customer call plan by identifying and prioritising all accounts; based on customer segmentation, ranking and call frequency.
• Adhere to the Sales Call Procedures and Call Standards with all customers and calls;
• Build effective relationships with customers;
• Develop, monitor and review  business plans for customers utilising financial analytical tools
• Identify and report on competitor and trade activity;
• Target customer base with promotions ensuring sales targets are achieved;
• Drive sales through distribution increases of the Pernod Ricard portfolio of products;
• Respond promptly to customer enquiries and effectively and diplomatically handle customer complaints;
• Monitor and assess competitor activity including changes in promotions;
• Pre-sell upcoming promotions to customer base and follow up to secure sales;
• Conduct customer education activities i.e. hosting brand ambassador trade visits , product tastings and staff training;
• Minimise and report out of stocks resolving any delivery issues;
• Monitor customer compliance e.g. .retail group promotional activity, wine listing, POS, pricing, ranging, back bar, pouring agreements, promotional display and correct use of incentives;
• Build and maintain creative merchandising displays in prominent locations;
• Ensure PRA products are well faced, positioned and priced;
• Place POS material extensively, prominently and creatively throughout outlets;
• Maintain and effectively use customer data management systems;
• Set and achieve agreed sales and cycle objectives;
• Ensure full compliance to all Company Quality, Safety and Environmental standards

• Minimum of two years FMCG account management experience, with a strong understanding of retail investment in the market place, brand equity building, execution plans and retail advertising
• Strong merchandising experience
• Demonstrable experience in business development
• Knowledge of the corporate retail trade business
• Effective interpersonal and communication skills to develop and maintain professional relationships and contact with customers
• The ability to set achievable goals and evaluate performance against measurable outcomes.
• Strong financial skills and an understanding of the business planning process
• Strong understanding of the Selling techniques, including negotiation skills.
• PowerPoint, Word and Excel skills are essential
• Tertiary qualifications in business or related discipline would be advantageous however not essential
• A sound knowledge of wine, champagne and spirit categories supported by formal training or education is desirable
• Thorough understanding of the retail independent liquor trade with working knowledge of the on premise liquor trade

How To Apply