Digital & Loyalty Marketing Manager
(Wine Jobs:
Sales & Marketing)
Full Time
Vintage Cellars
Hawthorn East,
Victoria
Combine your creativity, commerciality and passion for the digital channel / loyalty
• Vintage Cellars’ Champion for Loyalty & Digital
• Combine your creativity, commerciality and analytical thinking
• Join a market leading premium retail brand
The Role
Vintage Cellars (VC) is the leading premium retailer in Australia with a dominant national footprint as well as a very well established VC Loyalty programme and digital presence.
Very rarely does an opportunity present within such an admired sector that will engage, challenge and empower you to design and execute strategy. This role will suit top talent in the marketing, loyalty and digital domain, wishing to embark on a new journey with Vintage Cellars.
In this hands-on role you will take ownership of the VC Loyalty programme as well Digital Marketing for VC. As a direct report to the Head of Marketing VC, you will take Loyalty and Digital marketing strategy for the brand to a new level.
To be successful, you’ll have:
• Loyalty programme end to end management including all customer communications and financial control.
• Digital marketer with specific experience in management of eDM, digital display, eCommerce, social media and search programs for major brands with proven results in driving optimisation and delivering against business objectives
• Experience with CRM analytics and high competency in Excel
• Retail/ecommerce experience highly desirable
Key Responsibilities
• Support the Head of Marketing in the strategy and execution of the Vintage Cellars Loyalty and Digital Marketing Programme
• Manage the VC Wine Club loyalty programme including programme mechanics, financial KPIs, customer enquiries, agency and internal stakeholders
• Project manage the delivery and reporting of the integrated digital, social, website and media communications
• Stakeholder manage the strategic inputs and feedback across relevant stakeholders including Agencies, Category Management, Liquor Direct, Liquor Digital Marketing team and others to understand business objectives and deliver digital marketing programs that support business priorities
Culture
Coles is a fast-paced, constantly changing business that focuses your talents and challenges you to perform at your best. As a team, we’re bold with ideas and operate with pace and passion, always looking for better ways to transform retail and delight customers. At Coles, we aim to ensure our team represents the community we serve, embracing the richness of Australia’s diverse population.
Benefits
Not only will you receive a competitive salary, you’ll also have access to these great benefits:
• Cheaper groceries and other products. You’ll get a 5% discount when shopping at Coles, Kmart, Officeworks and Target
• Learn new skills and develop your existing capabilities. We provide excellent ongoing training and development
• Take your experience to the next level. We always have new opportunities to help you build a great career
• 12 weeks of paid Parental Leave for primary care givers and 1 week of paid leave for secondary care givers
• No need to pay for car parking. You can park your car in our multi-level car park, which is exclusive to our team
About Us
With 100,000 employees, over 2,200 retail outlets and the huge corporate support infrastructure behind these, Coles is one of the most significant businesses in Australia. This scope and its positive approach to lateral moves means employees have an amazing environment to apply and develop talents, opportunities to achieve significant goals personally and professionally, and to build and pursue an interesting career.
The pace of our business has made it a gathering place for passionate and talented people. In this environment, team members draw the motivation, focus, determination and personal growth required to achieve more, faster.
How to apply
If you have the drive to achieve your best every day, then our team is waiting to transform your talents.
Click “Apply” to complete an application form and upload your current resume.
Please Note
We prefer to deal with you directly and have not engaged an agency for this role, so if you’re interested, please apply.
At Coles, we aim to ensure our team represents the community we serve, embracing the richness of Australia's diverse population.
Note: Existing Coles Group Limited employees
We encourage you to advise your Line Manager of your application for this position.
In accordance with Company Policy it is expected that all Coles Group full time applicants will have occupied their current position for 12 months or more to be eligible to apply.
Applications close: 29 May 2017 (11:55 PM) AUS Eastern Standard Time
How To Apply
http://search.colescareers.com.au/cw/en/job/611702/digital-loyalty-marketing-manager-vintage-cellars